Prompt: Specifically, the follow critical elements must be addressed:
Recommendation: Which web analytics strategy or tactic should the company use? Why? In other words, recommend a strategy the company can implement to track and analyze website performance. Then justify why the company should implement your recommendation. For example, if you recommend server logging instead of page tagging, why is server logging the strategy the company should use?
Tool: Recommend a tool the company can use to collect web performance and analytics information. Why do you recommend the company use this tool as opposed to other available tools?
Metrics: Which metrics should the company track using the tool and strategy you have chosen? Why? Explain what each metric represents and why it is important.