Methods to assign selling space to merchandise


1) Write down the various reports that are generated to monitor sales force? How are they used?

2) What do you mean by a Sales Territory? Why do firms establish sales territories? Can you think of a explanation why a firm might not want to have sales territories?

3) Explain the different methods which retailers may utilize to assign selling space to merchandise.

4) Explain site selection. What factors would be significant in site selection for a convenience store.

5) Explain Logistics Information System. What kinds of information would be needed by the distribution manager of a large T.V. manufacturing and marketing organization?

6) Why warehousing is recommended in spite of extra costs it entails? Describe different factors determining the capacity, location, design and number of warehouse.

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