A company's cereal is not selling well. Make a 10 to 15 question survey which measures customer's preferences for the company's cereal product. Then, answer the given questions:
How many scale items will you put in the survey? Validate your answer. Will you use multiple-choice questions? Explain why or why not? How many scale items will you use in the survey? Why did you choose that number of scale items? How many scale points will you use in the survey? Validate your answer. What data type will be used in the survey? Validate your answer.
Submit your answers in a two to three page Microsoft Word document.