Mastercard believed that the campaign established a

Question

Read the case study then answer 2 question.
See the cause the power of the brand (3 page the case):

https://books.google.ae/books?id=kWicAQAAQBAJ&pg=PA79&lpg=PA79&dq=the+power+of+mastercard+brand+with+priceless&source=bl&ots=P1AYof5GJo&sig=cY_ynXFlSD-FrSuC9D7uYKxIPCE&hl=en&sa=X&ved=0ahUKEwju_erVm5zQAhXEPBQKHcC-DwsQ6AEIOTAF#v=onepage&q=the%20power%20of%20mastercard%20brand%20with%20priceless&f=false

Case- "THE POWER OF THE BRAND- A BEST CASE LOOK AT A BRAND TRANSFORMATION MASTERCARD'S PRICELESS CAMPAIGN"

Question 1:
Why was a globally consistent brand image important to MasterCard?

Question 2:
MasterCard believed that the campaign established a successful platform to reach consumers in different countries. Discuss the possible differentation and integration facillitated by such a platform.