Question 1: Summarize the practical difficulties related with sales forecasting and describe, in detail, two sales forecasting methods that can be used in order to estimate the level of future sales.
Question 2: Differentiate between differentiated, undifferentiated and concentrated market segmentation strategies and summarize their value to Marketing Management.
Question 3: Describe what you understand by the given marketing terms:
a) Product mix
b) Branding
c) Merchandising
Question 4:
a) Describe the principal factors you would take into account when choosing a pricing strategy.
b) Describe the benefits and drawbacks of two pricing methods which can be considered in highly competitive markets.
Question 5: Identify the main parts of a typical marketing plan and describe the significance of effective marketing planning to the overall performance of commercial organizations.
Question 6: Describe the marketing growth strategies identified by Igor Ansoff and highlight the value of this model to strategic marketing planning.
Question 7: Write notes on three of the given:
a) Intensive distribution
b) Selective distribution
c) Physical distribution
d) Direct Marketing
Question 8: Identify the main advantages and drawbacks of three methods of entering overseas markets used by marketing organizations.