Marketing plan report


Task1: Write in a clear, concise, and organized way;explain ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format.
Watch the video case study "Geek Squad: A New Business for a New Environment."
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.

Write a limit of 1000 word report using your company or one with which you are familiar.

Answer the following  questions for your chosen organization. THE COMPANY IS VERIZON FIOS (VERIZON CABLE COMPANY)

Question 1: Explain what the specific key environmental forces are that created an opportunity for your company.

Question 2:Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.

Question 3:Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

Question 4:Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.

Analyze what lessons you might learn from the Geek Squad case study.Format your paper consistent with APA guidelines.

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Marketing Management: Marketing plan report
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