Marketing Plan
Case Scenario:
Your team project is to create a marketing plan for period 8 of your PharmaSim Allround product portfolio. A good marketing plan must be achievable based on accurate assumptions and research, approved by management and supported by employees. Your instructor will serve as senior management to determine if your plan is achievable, accurate and inspiring. Your plan should demonstrate critical analysis and presentation clarity. The following marketing plan format is recommended, with extra credit awarded for enhancing the format design (still containing all of the elements).
The marketing plan format has been divided into four parts, each part due for initial grading every other week.Grades given to each part are preliminary grades that will be increased for the final marketing plan if you apply the instructor’s recommendations to improve your final plan. Note: The Executive Summary section summarizes the plan in one page or less for the CEO and is always written last. Since it is not included in any of the 4 “parts,” it is due when the final marketing plan is submitted in week 10. Place the Executive Summary at the starting of the marketing plan (after the Table of Contents).
PART 1:
1. APA Cover Sheet
It include team name (e.g. Red Team) and participating team members’ names.
2. Table of Contents (1 page)
3. Company Description (1 to 2 pages)
a. Company legal name and form (from the case)
b. Brief company history (from the case)
c. Company’s Mission Statement (from the case or create a new one)
d. Management (team members’ hypothetical roles on the Allround marketing team)
e. Products offered (include all products manufactured and marketed by Allstar in final plan)
FINAL VERSION:
4. Executive Summary (1 page)
This part summarizes the most essential elements of the plan on one page. It is specifically provided for the company CEO who doesn’t have time to read the entire plan. It is written last, but placed up front in the plan (after the Table of Contents, before Company Description). This provides an overview of your strategy, goals and plan. It is critical that you state your marketing strategy in the Executive Summary.
Attachment:- principles of marketing.doc