Market segment, technology, and customer relationship
Can you name a company that has recently changed its product scope or market segment scope in a very public way? Was this an expansion or contraction of scope?
Give some examples of companies that have grown to dominate their market segment by using technology to make buying opportunities more convenient and efficient?
Homework
Find a relevant article in a Journal or Newspaper relating to the issue of customer focus or Customer Relationship building for discussion on the forum. The discussion will consider:
a) Why is this article relevant to the topic?
b) Can any of the marketing related theory from this chapter be related to the article?
c) What can be learned from this?