Executive summary
? Situational analysis
? Market growth potential and competitive analysis)
and my final exam. Sorry I waited so late but I have to get it done asap!
Pitch Kudler's Fine Foods new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning