Market equilibrium and profit maximization


Market Equilibrium and Profit Maximization under Perfect Competition

The supply and demand equations for a hypothetical perfectly competitive market are given by

QS = -100 + 3P and QD = 500 - 2P.

A) Find the market equilibrium price algebraically.

B) In Excel, use the above equilibrium price and the cost data from the following table to determine the firm’s optimal output and its profit or loss.

C) For each of the following changes in market conditions, find the new market equilibrium and assess the impact on the firm’s output and profit. Determine whether the firm should operate or shut down in the short run.  Plot the solutions. (Treat each change-scenario independently.)

i) To each firm, government provides $40 subsidy per unit of output produced.

ii) The firm’s AVC rises by $20 at each level of output due to an increase in material costs.

iii) Market demand increases, changing the original demand equation to: QD = 600 - 2P.

                                                        
Total       Total fixed    Total  variable           

Output         cost                 cost     

0                 $100                  $0             

1                  100                 100                   

2                  100                 180                   

3                  100                 240                   

4                  100                 320                   

5                  100                 440                   

6                  100                 600                   

7                  100                800                   

8                  100               1040                   

9                  100               1340                   

10                100               1800

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Microeconomics: Market equilibrium and profit maximization
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