Solved: Largest impact on the marketing strategy, Marketing Management

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Largest impact on the marketing strategy

Question:

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the marketing strategy? Why?

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Marketing Management: Largest impact on the marketing strategy

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Marketing Management: Largest impact on the marketing strategy

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