Assignment:
Write a paper of 1,500 words that responds to the following:
Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
- Engage their existing customers
- Attract new customers
- Listen to employee and customer feedback
- Respond to crises
Provide current examples.
Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.