Write a formal research essay that critically discusses the following statement:
"It is important to develop a strategic and co-ordinated approach to developing and staging events in a region. A strategic approach should address issues such as the proliferation of events, consistency with regional branding, managing growing attendance levels, leveraging local economic development and supporting quality event planning and management by event organisers".
Objective
To identify and critically discuss those factors that facilitate effective, efficient and appropriate event management.