Is it ethical for facebook to mine its users posts for


  • Is it ethical for Facebook to mine its users' posts for signals that those users are about to go through a break up? Is it ethical for the company to then help its clients target their ads based on this research? 
  • Is what Facebook is doing different from what other companies do?
  • How might Facebook's actions be perceived through the ethical prisms of utilitarianism, rights, justice, virtue, and the common good?

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