Internet used to influence consumer decision-making process


QUESTION1) Visit the following sites:

www.bidorbuy.co.za

www.flymango.com

www.lionmatch.co.za

www.uj.ac.za

www.sterkinekor.com

1.1 For each site determine whether it is in the exposure stage, interaction stage, e-commerce stage or e business stage. Provide reasons for your answer.

1.2 For each site determine whether it is B2C, C2C, C2B or B2B.

1.3 Visit the site www.zando.co.za. Discuss this site in relation to the importance of virtual experience, security provisions and privacy policy.

1.4 Zando offers cash on delivery; evaluate this as a source of online value proposition.

SECTION B

QUESTION2) Visit the following sites www.thestar.co.za and www.iol.co.za.

2.1 To what extent do you think these sites are cannibalising on newspaper sales?

2.2 Evaluate the extent to which social media adds value to newspapers.

2.3 Evaluate the extent that search engines like Google and Yahoo add value to online newspapers.

QUESTION3) Explain how the Internet can be used to influence the consumer decision-making process for the following types of purchase decisions.

3.1 Buying tickets for a Lady Gaga concert in Cape Town

3.2 Buying a timeshare at the coast

3.3 Buying groceries

3.4 Buying a laptop computer

You may find it helpful to visit some websites for the aforementioned products

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