International advertising


Assignment:

1. Summarize the globalization debate. What are the major interest groups in the world economy? How are they affected by different elements of globalization?

2. Assume you are the CEO of a large organisation, perform a political-risk assessment for your company's entrance into the Chinese market.

3. What information would you need to conduct the study? What factors would you consider? And what strategies would you adopt to reduce your vulnerability to political risk in china?.

4. Identify and evaluate the sources of conflict between pressures on companies to operate globally and the desire of governments to regulate companies and activities within their borders.

5. Account for the existence of counter trade in the world economy and explore the view that its influence will continue as a solution to the problem developing countries face when attempting to export to western markets?

6. Analyze the likely impact on domestic markets of import restrictions via tariffs and quotas respectively. Discuss the dynamic side effects that can arise from import protection.

7. In the light of the strategic significance of price discrimination between cross-border markets to firms, evaluate the merits of anti-dumping measures.

8. How do legal, cultural, and economic factors in your home country affect product policy for foreign firms.

9. What are some of the fundamental issues that must be addressed in international advertising?

10. Ethnic ties, old colonial alliances, and shared languages appear to affect international trade. Why might this be so? If true, how does this affect international businesses' strategies regarding which markets to enter?

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Business Management: International advertising
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