Assignment:
You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback from Week 3 into this final submission.
In addition, complete the following activities:
1. Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
2. Describe how the media selected is matched to the media habits of the target market.
3. Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
4. Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
5. Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.