Assignment:
1. Influence, persuasion, and gender
What is the relationship between gender , influence, and persuasion? Describe at least two explanations researchers have used to explain why gender differences have or have not been found. Explain your reasoning.
2. Persuasion
The Gass and Seiter (2014) text discusses the process of analyzing and adapting to audiences. List and discuss the process. What audience characteristics should you be aware of before preparing to deliver a persuasive message? Why are these characteristics important to be aware of?