Increasing customer power is a continuing challenge


Increasing customer power is a continuing challenge for marketer today.

Discuss some of the key factors have contributed to this challenger with real supporting illustration brands had to change their marketing approach due to this factors.

1,000 words max

esaay format( 1.introduction on consumer buying power (outline, context & scope) 2. four keys factor cause this brands to change 3) conclusion 4) list of reference)

Brands in this essay should not be older than year2010.

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Marketing Management: Increasing customer power is a continuing challenge
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