Importance of the postpurchase process


True or False?

Problem 1) In Las Vegas, properties have assumed themes that range from modern New York to ancient Egypt. This attempt at retail theming stresses the importance of the postpurchase process.

Problem 2) The family financial officer in most traditional families is likely to be female and that even men's clothing is just as likely to be purchased by women as by men.

Problem 3) Alicia loves chocolates. She maintains that it actually makes her feel better, especially when she is depressed or having a difficult time. Alicia's motivation to eat chocolates would be best explained with an expectancy theory.

Problem 4) The sound emitted by a dog whistle is too high to be detected by human ears. This is an illustration of a stimulation that is beyond our absolute threshold level.

Problem 5) Lindsay is a buyer of rugs made in the Orient. She is extremely knowledgably of her product line. One of her clients wants to purchase a rug made by a supplier she has had little contact with. Lindsay is more likely to engage in a broader search for information and gather more opinions from others about this new product than someone who was only moderately knowledgeable about the product line.

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