Target Market and Channel Relations for GoPro
1. Identify the target customers. Is there more than one type of target customer? What segmentation bases does the company use to identify its customers?
2. What is the form of the company's channel relationships? Are there any ecommerce relationships?
3. What does the company do to build relations with their customers and their suppliers? How do they measure and track these relationships?
Please write 2.5 page directing theses questions in an essay format.