Assignment: Business Environment And Marketing Research
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing (Module 2).
Section 2 - Market Research & Targeting (Module 2)
• Market Research
o Research Methods & Data Mining
o Market Research Process
• Consumer Behavior
o B2C vs. B2B
o Consumer Decision Making Process
o Factors Affecting B2C and B2B consumer behavior
• Market Segmentation
o Market Segmentation Concepts
o Segmentation Process
o Segmentation Strategies
• Target Marketing
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan sections.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Planning-Guide.rar