Assignment: Diversification strategy
You are a SEO of a hotel booking website and you start feel that, the current competition is very high and every year a new companies entering the industry with more features and strategies. As there are not barriers to enter the market you might need: a website, singing a contract with hotel providers and start promoting your own website. In this concern you might need to consider diversification strategy. Based on your previous project analysis create a path for diversification into related or unrelated diversification.
1. Brainstorm and come up with idea for new services apart of booking hotel, flight, cars and taxi (should be needed for the real market)
2. Identify the reasons for creating your service.
3. It can't be too far-fetched
4. The service should have enough differentiation.
5. Refer to your book chapter no 8
6. Write an abstract for investor about your idea with justification.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.