Individual Project Conducting Marketing Research
You have been asked by your supervisor to do a marketing research project paper using the five steps of the marketing research process and then prepare a PowerPoint presentation including detailed notes. Specifically, the paper and supporting presentation should accomplish the following:
Identify a marketing research problem or opportunity and will be required to research and develop a full investigation using the mixed method that will incorporate qualitative and quantitative approaches.
Identify the five step process in a marketing research process.
Identify the number of marketing research designs and discern the pros and cons of each.
Discern the differences between primary data and secondary data and will use each in their marketing research project.
Incorporate all five steps of the research process.
Inform the management team of your research results.
Present your findings as a Word document of 4-5 pages formatted in APA style and a PowerPoint presentation of 8-10 content slides including in-depth speaker notes.
Submit your assignment.
This assignment will be assessed using the common assessment criteria provided here.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head and title in all capital letters.
Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 4-5 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.