Assignment:
You are a seasoned executive proposing to that your company, Black Rifle Coffee Company, needs to venture into a new foreign market.
First compose a country situation analysis of why Black Rifle Coffee Company is wanting to gain entry into the global market by exporting products via a network of overseas distributors.
Identify:
1. Cultural and Social Considerations;
2. Economic Considerations; and
3. Political and Legal Considerations.
Then give rationale for your market entry by identifying:
1. target market and positioning;
2. Entry strategy;
3. competitive analysis;
4. Manufacturing and/or distribution;
5. Financing the strategy;
6. Selection of Host-country partners and critical success factors.