Integrated Marketing Communication
There are many elements of communicating market strategies at the corporate level. With larger business organizations, especially those that have gone global, the use of integrated marketing communications (IMC) is a set of complex tactics bound into a strategic package to pursue a single, brand-recognized outcome. Some IMC tactics include paid advertising, social media, public relations (PR), product and service promotions, and other means to ensure the firm's products and services are recognized, trusted, and differentiated in the great commodity market that typifies global competitive market behaviors.
Review the following reading:
• Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538. (ProQuest Document ID: 213120320) https://search.proquest.com.libproxy.edmc.edu/docview/213120320?accountid=34899
Based on your analysis of the article, respond to the following:
• Identify the components of IMC from the article.
• Explain the value of each component to marketing communication practices.
• In addition, discuss the ethical implications of the marketing strategy against the standard of not exaggerating the truth of products or being suspect under bait-and-switch accusations and the like.
Write your initial response in 300-500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.