P1. IDENTIFY THE 5C’s SITUATION ANALYSIS
a. Company: Goals, metrics, strengths/weaknesses
b. Customers: Customer needs, benefits sought, trends
c. Competitors: Primary competitors and their anticipated strategies; how Allround will defend their strategies
d. Collaborators: Which distribution channels or professionals will you collaborate with and how will you motivate them?
e. Context: Environmental factors that could affect your marketing plan
P2. CREATE YOUR PRODUCT MARKETING STRATEGY
a. Segmentation: Consumer segments available in PharmaSim
b. Targeting: Segments you will target and why
c. Positioning: The value proposition you will promote by target market and the implications to the 4P’s
P3. CREATE YOUR PRELIMINARY MARKETING PLAN
a. Product: Allround product formulation decision; decision advantages
b. Price: Price sensitivity and purchase decision drivers by segment; Allround’s selected competitive pricing position (high/med/low) and Allround profit margin goal (5%, 10%, 15%)
c. Promotion: Use a push or pull strategy? Message focus; ad agency selection, advertising budget allocation
d. Place: Highest priority distribution channels and what drives self-space allocation in each channel. the attachment is given below:
Attachment:- student_manual_0.pdf