Identify the 5c-s situation analysis


P1. IDENTIFY THE 5C’s SITUATION ANALYSIS

a. Company: Goals, metrics, strengths/weaknesses

b. Customers: Customer needs, benefits sought, trends

c.  Competitors: Primary competitors and their anticipated strategies; how Allround will defend their strategies

d.  Collaborators: Which distribution channels or professionals will you collaborate with and how will you motivate them?

e. Context: Environmental factors that could affect your marketing plan

P2. CREATE YOUR PRODUCT MARKETING STRATEGY

a. Segmentation: Consumer segments available in PharmaSim

b. Targeting: Segments you will target and why

c.  Positioning: The value proposition you will promote by target market and the implications to the 4P’s

P3. CREATE YOUR PRELIMINARY MARKETING PLAN

a. Product: Allround product formulation decision; decision advantages

b. Price: Price sensitivity and purchase decision drivers by segment; Allround’s selected competitive pricing position (high/med/low) and Allround profit margin goal (5%, 10%, 15%)

c. Promotion: Use a push or pull strategy?  Message focus; ad agency selection, advertising budget allocation

d. Place: Highest priority distribution channels and what drives self-space allocation in each channel. the attachment is given below:


Attachment:- student_manual_0.pdf

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Marketing Management: Identify the 5c-s situation analysis
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