Project Assignment: Situation Analysis & Conceptual Plan
During the next few weeks of the course, you will conduct a situation analysis for the prospective employer you have targeted and begin formulating a sales plan for yourself.
This analysis should:
• State what employer you are (marketing director , marketing associate, sales & etc.)
• Define the problem or opportunity that is being encountered by your target that you can help them successfully address
• Identify primary and secondary factors that seem to be creating that problem/opportunity
• Determine the broad selling process needed including preliminary selling objectives (subject to future version)
• Lay out a broad conceptual plan representing how you will approach this target given elements from : consumer behavior , relationship development , prospecting , sales call planning , presentation development and management
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.