Assignment:
1. Now on to part three. And now that you have conducted a cultural review along with developing some marketing strategies for entrance into the country, it is now time to start the next part of the project , which continues from Project Part 2. While using the same company of choice (SAS) that is proposing an expansion opportunity oversea(China), conduct a strategic audit on the following areas:
• Internal environment
• External environment
• Strengths
• Problem analysis
• Recommendations and implementation costs
• Evaluation and Control Processes
• Please submit a two page document using 12-point font in APA format. In this paper please provide a title sheet and at least 2 references. Only one reference may be found on the internet. The other references must be found using the links provide below:
2. Please answer the following:
1. Please explain, does Outback Steakhouse have any substantial impacts for their growth expansion plans?
2. Please identify Outback Steakhouse's performance surrounding these key issues:
o Restaurant expansion
o Operating efficiency
o Growth strategy
o Customer retention
o Cultural Considerations
o Restaurant sales
o Competition
3. Use the written case analysis format to present findings from the case analysis. The case analysis should :
• Include the following 5 sections:
1. Executive Summary
2. Statement of the Problem
3. Causes of the Problem
4. Decision Criteria and Alternative SolutionsRecommended Solution, Implementation and Justification
• Be double spaced and the pages should be numbered
• Have 1 inch margins - top bottom left and right
• Use 12 point font size
• Be free of spelling errors
• Please submit a two page document using 12-point font in APA format. In this paper please provide a title sheet and at least 3 references (current journals, magazines, articles and newspapers, all of which should reflect current management thought or practices with respect to the issues identified.)
• Present the executive summary on the first page of the assignment.