Identify one current struggling consumer product


Assignment: Rebranding Strategy

Details:

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Strategic Management: Identify one current struggling consumer product
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