1. Case Exercise: Amazon
You can visit:
https://digitalenterprise.org/cases/amazon.html
and/or
https://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study/
and/or
https://www.cioinsight.com/c/a/Past-News/Case-Study-Amazoncom/
And use any other source you may find helpful to answer the following questions:
i. Identify key issues regarding KM for Amazon.com in terms of people, technology and processes.
ii. Do you think knowledge capture (intelligence gathering) can provide Amazon.com with a sustained competitive advantage?