Step 1: Using the Internet as well as other sources of information including an on-site visit, conduct research aimed at comparing PetSmart with PETCO.
Step 2: Identify four competitive advantages that PetSmart has over PETCO and four competitive advantages that PETCO has over PetSmart. Give a rationale and source for each of your identified factors.
Step 3: Discuss or write up how PetSmart can best sustain and promote its competitive advantages while at the same time minimizing PETCO's competitive advantages.