Discussion
The task for this forum is to conduct research to identify specific examples of sport companies targeting a segment of the consumer market. The example(s) you locate may represent any sport product or service, but must clearly be targeted toward consumers based on demographics, psychographics, geographic location, etc. Based on the current issue, any archived issues of Sports Business Journal (SBJ), or personal experience, please research this topic and support your opinion, with a citation or citations.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.