Discussion question
• Iidentify your top five favorite brands. Explain whether or not you believe the ways in which you relate to brands has a correlation with the ways in which you relate to people. Provide a rationale for your response.
• Select two of your of your top five brands from Part 1 of this discussion. Determine the major factors that you believe companies that own such brands use when they are determining the price of their goods / services. Provide a rationale for your response.