1. Identify a specific company that has recently introduced a new brand extension to the marketplace. Discuss whether you believe the brand extension example you provided will benefit or harm the firm.
2. The Chicago Marathon is cobranded with LaSalle Bank (www.chicagomarathon.com). What are the benefits and potential liabilities of such a partnership from each group's point of view?
3. Do you think all food sold in a grocery store should have an ingredient and nutrition label? Consider the perspectives of consumers, the manufacturer, and the store.