Assignment: Healthcare Financial Management Project-Value Analysis Using EVA
Project Report "Value Analysis Using EVA"
Introduction
Investment guru Warren Buffet is one of the largest investors in The Coca Cola Company. He originally became interested in the soft drink company because he believed other investors were undervaluing the company. Mr. Buffet uses EVA as one of the primary tools to value companies. He believes that the true value of a company is determined by the ability of a company to earn cash returns in excess of the company's cost of capital.
When Mr. Buffet analyzed Coke's bottling companies he found a business that required very significant amounts of capital, the cost of which was barely being covered by the cash flows being generated by bottling operations - low EVA. The remaining elements of Coke's business involved brand management, product development, licensing, and several related areas. These operations required modest amounts of capital, but produced huge amounts of free cash flow - high EVA. This EVA analysis suggested that Coke would likely demand a higher valuation without the bottling operations. Mr. Buffet convinced Coke to form a separate company, Coca Cola Enterprises, to force investors to make two separate evaluations. The result was dramatic. The market valued these two separate companies much differently than when they were combined. The Coca Cola Company without the bottling organization was worth more than with the bottling organization.
The objective of your Project is to identify a company that might be worth much more if it were broken into pieces and valued (using EVA) separately. The rationale for this difference can perhaps be explained by the difficult investors have valuing companies with multiple business units and/or accepting the insights of EVA analysis.
In addition to identifying a candidate for a breakup, your Project Report should include an EVA analysis of the combined company as well as the individual elements you recommend would be valued higher if they were separate. Also be sure to describe strategic advantages that could be gained from a breakup that are not rationalized only by EVA analysis. So, the rationale for your company selection should be based both strategic advantage and financial analysis.
Deliverables
The report for your Project should not be less than 3,000 words and formatted in MS Word using a 12 pt. Times New Roman font. Your report should be idea-driven, but researched based, so be sure to include research citations in your report as appropriate. In addition to a brief executive summary, your Report can have any number and type of sections.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.