Marketing
Use the new product or service that will be launched by either an existing organization or one you will create. This product or service was selected in Week 2 and instructor approval should have been obtained prior to Week 3. You will use this product or service for this assignment and those in future weeks.
Write a 2,800- to 3,500-word paper that includes the following:
• An overview of the organization
• A description of the product or service
• A SWOT analysis of the organization and offering
• A competitive analysis of the organization and offering using Porter's five competitive forces model
• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and
behavioral factors
• A description of your target market
• Needs that cause your target market to buy including emotional and logical drivers
• A written positioning statement that identifies:
o Your target market
o The needs that drive purchase
o Your organization's industry category
o How your organization solves the target's needs
o Your organization's competition
o What makes your organization different from its competition
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines.