How you organize your sales force to maximize efficiency


Assignment: Sales Management

You are a VP of Sales of a manufacturer of Hi-Tech footwear.

Your company, Hi-Tech, produces a wide range of shoes - dress, casual, and sports.

Discuss how you would organize your sales force to maximize efficiency and effective U.S. and European territorial coverage. First, you should state assumptions such as target market, market segmentation, etc.

In addition, search the web and use ideas as to how would you motivate your sales force? Post links you discovered in your search.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How you organize your sales force to maximize efficiency
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