Discussions:
The final exam question is: General Mills is going to all natural colors and flavors in their cereals - specifically Trix Cereal. Some consumer advocates have been critical saying that they are doing so for public relations only and that the Trix and other GM cereals is equivalent to feeding children candy for breakfast because General Mills has not improved the nutritional content. If you were a marketing manager for General Mills how would you position a public relations campaign to address what you perceive as a step in the right direction in meeting the needs and wants of consumers versus a cheap ploy to look better but not really be better? You can discuss all of their cereals (portfolio) and not just Trix in your one paragraph answer. Turn your answer in - typed - on the last day of class. There is no right or wrong answer, just want to see what you would suggest as a junior marketer.