How would you implement the modifications into your website, Marketing Management

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How would you implement the modifications into your website

Problem: Consumer Patronage

In a 1-2 page paper based upon the article The effects of website designs, self- congruity, and flow of behavioral intention,

• What can you do to increase the likelihood of consumer patronage?
• How would you implement the modifications into your website?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How would you implement the modifications into your website

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