Assignment: Crafting A Strategy To Fit The Business
The Web site Amazon once aimed to be the world's largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).
Can a company like Amazon have a strong business model but a weak strategy? Using the Internet, find Amazon's most recent annual report and peruse its main sections.
Based on your analysis of the report, respond to the following:
1. How has the company's strategy changed from the original generic strategy that was applied?
2. How would you describe the central elements of Amazon's strategy?
3. In your opinion, what elements are involved in implementing the following business strategies?
1. A low-cost provider strategy
2. Differentiation
3. Diversification
4. Market timing
Write your initial response in approximately 300 words.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.