Problem 1: How would you define business research? What is the purpose of business research? How has the Internet changed the quality and quantity of research?
Problem 2: Should an organization do research for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not?
Problem 3: What is the reliability of a measurement? What is the validity of a measurement? Can a measurement be valid if it is not reliable? Explain.
Problem 4: What are the four data scales? Give an example of each
Problem 5: What is an "operational definition"?
Problem 6: What role do data scales play in developing an operational definition?