Assignment
Trip to the Grocery Store
Identify a large grocery store within 5 miles of his/her residence ( Must use Publix or Weiss). Please try to identify a large grocery store chain and is a "dominant culture" store (i.e., a Latin specialty version of a large chain would not be appropriate).
Review observations of the types of people who frequent the store, the types and availability of the products available for purchase, and the ease of finding both dominant culture (American/White culture) and cultural grocery items. After the observation period, write a brief report that answers the following questions:
1. What type of food or products were most plentiful in the store? What types of food or products were difficult to find?
2. What claims were used to promote food items? Did these items emphasize taste, nutritional value, cost or ease of preparation?
3. What were typically the most expensive items in the store? When a wide range of prices exists for the same type of product, what distinguished the lower from the higher priced versions?
4. What type of behavior did you observe on the part of the shoppers? Under what circumstances did shoppers interact with one another?
5. How were meats and poultry labeled and displayed? What efforts were made to distance these products from their original animal forms?
6. What did you observe about the sizes in which different types of products were available? What did these sizes imply about the social settings in which these products will be used?
7. How were foods from various racial/ethnic groups distributed throughout the store? Were some racial/ethnic foods presented as normative whereas others were presented as unusual or exotic?
8. What other observations did you make that informed you about cultural values? What cultural values were evident in the supermarket setting?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.