MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
a. Firsts
b. Trends
c. Local, quirky personalities
d. The underdog
e. Impact on the audience
f. Something of an unusual nature
Section1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:
1. Provide a brief overview of the company.
2. Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Section 2: Writing an Effective Pitch Letter
1. Write the pitch letter, which should include the following:
2. An attention-grabbing opening
3. The "hook"
4. Background information supporting the pitch
5. Support materials
6. The action step
Section 3: Follow-up and Other Considerations
1. Describe your follow-up plan.
2. Discuss the special considerations for pitching a blogger.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion.You should answer the below document with a page length of 8 to 10 page.
You should follow the APAP format writing style.