NON PROFIT MARKETING DISCUSSION BOARD
PART A
Please I need good and quality answers. Also please I want good citation and good references. I want it in APA format.
Read:
Nonprofit's compete in a marketplace of ideas, attitudes, and beliefs, where marketing serves the mission and supports both the programs (value proposition) and the organization itself. Marketing encourages a member of the target audience to take action, it influences behavior. Marketing begins with defining the target audience and gaining understanding of its members' values, needs, and wants; it acknowledges the environment, including the presence of direct and generic competition; it focuses on defining an exchange, honing and delivering the message (communication); and it ends with action by members of the target audience.
There are four broad classes of management decisions for which an understanding of the target audience is especially crucial.
1) How to group total target audiences into similar groupings for purposes of marketing planning (a descriptive understanding of characteristics of the market at a given point in time).
2) Which segments to choose as target markets and how many resources to allocate to each (understanding of associations between market characteristics and behaviors).
3) How to position the desired behavior or behaviors as a desirable value proposition (understanding of causation).
4) How to translate the value proposition into specific elements of the offer, its costs, how it will be delivered, and how it will be communicated (ability to explain causation).
The nonprofit marketing manager must study target audiences to learn:
1) whether the recommended behavior is in the segment's awareness, consideration and choice sets, and
2) if the behavior is in the various sets, who the competitors are.
To conclude this discussion I would like you to review a trend that threatens to alter the nonprofit landscape and that is social entrepreneurs who they are and how they are changing the ways nonprofit missions and outcomes need to be evaluated and invested in with expectations for returns, similar to investing in a publicly traded company.
Questions:
For the response to this conference I would like you to discuss the competitive environment of a chosen nonprofit using the information found in this topic, specifically: The chosen non profit is UNICEF
1) a list of five competitors - you may be surprised to find yourself listing nonprofit's with unrelated missions and for-profit entities
2) how philanthropy (the act of giving financial or physical assets to charity) and other sources of funding might be used by your nonprofit
3) what communication medium your nonprofit might use to reach target audiences for Giving Tuesday
4) would your nonprofit benefit from a partnership with other nonprofit's or would their mission and identity be compromised, such as is happening to the Corcoran Gallery of Art?
Attachment:- non_profit_marketing_week_7_discussion_board.rar