How to become a successful entrepreneur


Question 1: What is your level of personal interest in becoming an independent entrepreneur? Why did you rate yourself as you did?

Question 2: How would you assess your capability of becoming a successful entrepreneur? What are your strengths and weaknesses? How would you increase your capability?

Question 3: Read Exhibit 6.1, found on page 119 of the text, Some Myths About Entrepreneurs. Which myths did you believe? Do you still? Why or why not?

Question 4: Identify a business that recently folded. What were the causes of the failure? What could have been done differently to prevent a failure?

Question 5: What are some advantages and disadvantages of being in the CEO position?

Question 6: Why do you think managers have difficulty delegating? What can be done to overcome these difficulties?

Question 7: If you learned that a company had a matrix structure, would you be more or less interested in working there? Explain your answer. How would you prepare yourself to work effectively in a matrix?

Question 8: What is a core competence? Generate some examples of companies with distinctive competencies, identifying what those competencies are. Brainstorm some creative new products and markets to which these competencies could be applied.

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Marketing Management: How to become a successful entrepreneur
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