How to analyze situation in banking industry


Answer the following questions with a word limit of 400 words with your thoughts, ideas, and comments.

Performing a Situation Analysis

Q1. Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, threats (SWOT) analysis. Keep the SWOT analysis concise and focused on marketing strategy. Include 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats.

Q2. Analyze 2 banking trends that are relevant to the bank’s situation and the achievement of its long-term strategic marketing goals.

Q3. Compose your analysis on the achievement of your previously established goals and your new target segment.

Q4. Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario

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Marketing Management: How to analyze situation in banking industry
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