Assignment: Summarize Key Communications, Marketing, And Public Relations Theories
Instructions:
You have read some of the important theories that help to guide approaches to communications and marketing in the healthcare profession. In this assignment, you will summarize three communication, marketing, or public relations theories that were covered in this week's materials and apply them to a scenario that is outlined in the assignment instructions. Incorporate the following into your paper:
• Cite specific examples, analyze, and compare your three chosen theories.
• Describe real-world examples of these theories and how they would be applicable to the healthcare profession.
• Consider the following scenario and state how the theories covered in this week's session apply.
o Scenario: A two-hospital nonprofit system has been owned by a Catholic order of nuns for 77 years and is undergoing an acquisition by a large for a for-profit entity. The nonprofit system has been losing millions of dollars annually for the past five years. The task of the for-profit system is to integrate the nonprofit system into the standards and best practices followed by the for-profit system's more than 70 hospitals. In addition, the shareholder-owned organization must make the nonprofit system financially stable. The first task is to rebrand the organization and assimilate the physicians, employees, and volunteers into the new system.
Length: 2-3 pages, not including title and reference pages
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.