Assignment
Activision Blizzard, Inc.
The following case involves a general analysis of Activision Blizzard, Inc. ("Activision" or "the Company"). Activision has its corporate headquarters in California, it is listed on the NASDAQ (ATVI), and it is a worldwide publisher of interactive entertainment content.
Company Overview:
To help understand the company, review the 2018 10-K anddiscuss:
• An overview of the business. Focus on the strategy and how the company goes from product / service concept, marketing / distribution, manufacturing to customer engagement. Note: please utilize Item 1: Business in the 10k
• The organizational structure / reportable segments
• The major product lines for the company
• The revenue mix, meaning how the total revenue is distributed. Revenue mix can be analyzed multiple ways to include: Geography, product, and sales channel
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K- ACTIVISION BLIZZARD, INC.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.