Case Study Assignment
Attached is the case study please read and answer the following questions: APA format include references current book used in class A framework for marketing management by Kotler , Keller
1. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms?
2. What product innovations should the company bring to Kraft Singles, coinciding with the new messaging?
3. How should Kraft Canada ensure that, in pursuing Canadian millennial moms, it will not alienate its traditional customer group-Canadian families?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Kraft-Food-Canada.rar